000 | 01074nac a22003131u 4500 | ||
---|---|---|---|
999 |
_c9615 _d9615 |
||
003 | EG-ScBUE | ||
005 | 20200310105455.0 | ||
008 | 200219t1995 flua f b 001 0 eng d | ||
020 | _a0030986664 | ||
020 | _a9780030986666 | ||
040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bBAT _222 |
100 |
_aBateson, John E. G., _eauthor. |
||
245 | 1 | 0 |
_aManaging services marketing : _btext and readings / _cJohn E.G. Bateson. |
250 | _aThird edition. | ||
264 | 1 |
_aOrlando, FL : _bThe Dryden Press : _bHarcourt Brace College Publishers, _c[1995] |
|
264 | 4 | _cc1995 | |
300 |
_axvii, 680 pages : _billustrations ; _c24 cm. |
||
336 |
_2rdacontent _atext _btxt |
||
337 |
_2rdamedia _aunmediated _bn |
||
338 |
_2rdacarrier _avolume _bnc |
||
490 | 0 | _aDryden press series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aService industries _xMarketing _xManagement. _2BUEsh |
|
653 |
_bBUSADM _cMarch2020 |
||
655 |
_vReading book _934232 |
||
942 |
_cBB _k658.8BAT _2ddc |