000 01074nac a22003131u 4500
999 _c9615
_d9615
003 EG-ScBUE
005 20200310105455.0
008 200219t1995 flua f b 001 0 eng d
020 _a0030986664
020 _a9780030986666
040 _aEG-ScBUE
_beng
_erda
_cEG-ScBUE
_dEG-ScBUE
082 0 4 _a658.8
_bBAT
_222
100 _aBateson, John E. G.,
_eauthor.
245 1 0 _aManaging services marketing :
_btext and readings /
_cJohn E.G. Bateson.
250 _aThird edition.
264 1 _aOrlando, FL :
_bThe Dryden Press :
_bHarcourt Brace College Publishers,
_c[1995]
264 4 _cc1995
300 _axvii, 680 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
490 0 _aDryden press series in marketing
504 _aIncludes bibliographical references and index.
650 7 _aService industries
_xMarketing
_xManagement.
_2BUEsh
653 _bBUSADM
_cMarch2020
655 _vReading book
_934232
942 _cBB
_k658.8BAT
_2ddc