| 000 | 00859nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a 2007274176 | ||
| 020 | _a0131871528 (hbk.) | ||
| 082 |
_a658.802 _bKER |
||
| 090 |
_c9406 _d9406 |
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| 100 | _aKerin, Roger A. | ||
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall,c2007. _cc2007. |
||
| 300 |
_ax, 722 p. : _bill. ; _c29 cm. |
||
| 500 | _aDistributer: Al-Ahram. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 511 | _aCatalogued By: Mahitab. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 942 |
_cBB _k658.802KER |
||
| 952 |
_p000011443 _r228.50 _u11558 _dMAIN _v0007-05-08 _y0 _bMAIN |
||
| 999 |
_c9406 _d9406 |
||