| 000 | 00808nac a22002291u 4500 | ||
|---|---|---|---|
| 008 | 090806t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 95038909 | ||
| 020 | _a0673991458 | ||
| 082 | 0 | 0 |
_a658.8 _bRUS |
| 100 |
_aRust, Roland T. _98369 |
||
| 245 | 1 | 0 |
_aService marketing / _cRoland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. |
| 260 |
_aNew York : _bHarperCollins College Publishers,1996 _cc1996. |
||
| 300 |
_axx, 508 p. : _bill. ; _c24 cm. |
||
| 500 | _adistributer: Al-Ahram | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 511 | _acatalogued by: wessam | ||
| 650 | 0 |
_aCustomer services. _98371 |
|
| 650 | 0 |
_98370 _aService industries _xMarketing |
|
| 700 | 1 |
_aZahorik, Anthony J. _98372 |
|
| 700 | 1 |
_aKeiningham, Timothy L. _98373 |
|
| 942 |
_cBB _k658.8RUS _2ddc |
||
| 999 |
_c7068 _d7068 |
||