000 | 02200nac a22003011u 4500 | ||
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010 | _a 2004007665 | ||
020 | _a0471659509 | ||
082 | 0 | 0 |
_a658.8 _bFOX |
090 |
_c6608 _d6608 |
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100 | _aFox, Jeffrey J., | ||
245 | 1 | 4 |
_aThe dollarization discipline : _bhow smart companies create customer value-- and profit from it / _cJeffrey J. Fox, Richard C. Gregory. |
260 |
_aHoboken, N.J. : _bWiley,2004 _c2004. |
||
300 |
_aix, 262 p. : _bill. ; _c24 cm. |
||
500 | _adistributer: Al-Ahram | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aGetting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization. | |
511 | _acatalogued by: wessam | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aSales management. | |
650 | 0 | _aValue added. | |
650 | 0 |
_aConsumer satisfaction _xEvaluation. |
|
700 | 1 |
_aGregory, Richard C., _d1965- |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley042/2004007665.html |
856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0417/2004007665.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html |
942 |
_cBB _k658.8FOX |
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952 |
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999 |
_c6608 _d6608 |