000 02200nac a22003011u 4500
010 _a 2004007665
020 _a0471659509
082 0 0 _a658.8
_bFOX
090 _c6608
_d6608
100 _aFox, Jeffrey J.,
245 1 4 _aThe dollarization discipline :
_bhow smart companies create customer value-- and profit from it /
_cJeffrey J. Fox, Richard C. Gregory.
260 _aHoboken, N.J. :
_bWiley,2004
_c2004.
300 _aix, 262 p. :
_bill. ;
_c24 cm.
500 _adistributer: Al-Ahram
504 _aIncludes bibliographical references and index.
505 0 _aGetting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
511 _acatalogued by: wessam
650 0 _aMarketing
_xManagement.
650 0 _aSales management.
650 0 _aValue added.
650 0 _aConsumer satisfaction
_xEvaluation.
700 1 _aGregory, Richard C.,
_d1965-
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley042/2004007665.html
856 4 2 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0417/2004007665.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html
942 _cBB
_k658.8FOX
952 _3inv2010
_w2007-11-27
_p000008353
_r2011-04-14
_40
_00
_u8248
_bMAIN
_m2
_10
_o658.8FOX
_d2027-11-07
_70
_cMAIN
_yBB
_s2011-03-01
_l3
_aMAIN
999 _c6608
_d6608