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| 020 | _a0131428950 | ||
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_a658.812 _bGUP |
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_c6408 _d6408 |
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| 100 | _aGupta, Sunil, | ||
| 245 | 1 | 0 |
_aManaging customers as investments : _bthe strategic value of customers in the long run / _cSunil Gupta, Donald R. Lehmann. |
| 260 |
_aUpper Saddle River, NJ : _bWharton School Pub.,c2005. _cc2005. |
||
| 300 |
_axvii, 205 p. : _bill. ; _c24 cm. |
||
| 500 | _aDistributer: Al-Ahram. | ||
| 504 | _aIncludes bibliographical references (p. 187-198) and index. | ||
| 511 | _aCatalogued By: Mahitab. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aLehmann, Donald R. | |
| 942 |
_cBB _k658.812GUP |
||
| 952 |
_3inv2010 _w2007-11-22 _p000007873 _r2011-04-12 _40 _00 _u8038 _bMAIN _m7 _10 _o658.812GUP _d2022-11-07 _70 _cMAIN _yBB _s2011-04-05 _l5 _aMAIN |
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_c6408 _d6408 |
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