000 01053nac a22002771u 4500
010 _a 96019807
020 _a0070189544 (paper)
082 0 0 _a658.8
_bETZ
090 _c6089
_d6089
100 _aEtzel, Michael J.
245 1 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a11th ed.
260 _aNew York :
_bMcGraw-Hill,c1997.
_cc1997.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c26 cm.
440 0 _aMcGraw-Hill series in marketing
500 _aRev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
500 _aDistributer: Al-Ahram.
504 _aIncludes bibliographical references and indexes.
511 _aCatalogued By: Mahitab.
650 0 _aMarketing.
700 1 _aWalker, Bruce J.
700 1 _aStanton, William J.
700 1 _aStanton, William J.
942 _cBB
_k658.8ETZ
952 _w2007-11-13
_p000007666
_r2010-01-03
_40
_00
_u7686
_bMAIN
_m3
_10
_o658.8ETZ
_d2013-11-07
_70
_cMAIN
_yBB
_s2009-12-10
_l1
_aMAIN
999 _c6089
_d6089