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| 082 | 0 | 0 |
_a658.8 _bENG |
| 090 |
_c5990 _d5990 |
||
| 100 | _aEngel, James F. | ||
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a8th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, c1994. _cc1994. |
||
| 300 |
_axv, 624 p. : _bill. (some col.) ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aDistributer: Al-Ahram. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 511 | _aCatalogued By: Mahitab. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWarshaw, Martin R. | |
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 942 |
_cBB _k658.8ENG |
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| 952 |
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| 952 |
_3inv2010 _w2007-11-11 _p000006953 _r2011-09-26 _40 _00 _u7588 _bMAIN _10 _o658.8ENG _d2011-11-07 _70 _cMAIN _yBB _s2011-09-26 _l3 _aMAIN |
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