000 01789nac a22002771u 4500
010 _a 2002151887
020 _a1405111801 (pbk : alk. paper)
082 0 0 _a658.4012
_bGRA
090 _c5321
_d5321
100 _aGrant, Robert M.,
245 1 0 _aCases in contemporary strategy analysis /
_cRobert M. Grant, Kent E. Neupert.
250 _a3rd ed.
260 _aMalden, MA :
_bBlackwell,2003
_c2003.
300 _axi, 369 p. :
_bill. ;
_c25 cm.
500 _a"Written and selected to accompany Robert Grant's Contemporary strategy analysis (Fourth edition)"--Preface.
500 _adistributer: Al-Ahram
504 _aIncludes bibliographical references and index.
505 0 _aMadonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation : rewriting the rules of management.
511 _acatalogued by: wessam
650 0 _aStrategic planning
_vCase studies.
650 0 _aDecision making
_vCase studies.
700 1 _aNeupert, Kent E.
700 1 _aGrant, Robert M.,
_d1948-
942 _cBB
_k658.4012GRA
952 _w2007-10-24
_p000006572
_r2009-02-23
_40
_00
_u6803
_bMAIN
_10
_o658.4012GRA
_d2024-10-07
_70
_cMAIN
_yBB
_s2008-10-29
_l1
_aMAIN
999 _c5321
_d5321