000 | 01091cam a22003015i 4500 | ||
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999 |
_c4910 _d4910 |
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003 | EG-ScBUE | ||
005 | 20191219111402.0 | ||
008 | 101014t20082008njua f b 001 0 eng d | ||
020 | _a0132336227 | ||
020 | _a9780132336222 | ||
040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.827 _bKEL _222 |
100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _930982 |
|
245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Amos Tuck School of Business, Dartmouth College. |
250 | _aThird edition. | ||
250 | _aPearson international edition. | ||
264 | 1 |
_aUpper Saddle River, New Jersey : _bPearson Education, _c[2008] |
|
264 | 4 | _cc2008 | |
300 |
_axxi, 692 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aBrand name products _xManagement. _2BUEsh _910060 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _bGGEN _cJanuary2018 |
||
942 |
_2ddc _cBB |