000 | 00958nac a22002531u 4500 | ||
---|---|---|---|
010 | _a 2001024810 | ||
020 | _a0072398841 (hardback) | ||
020 | _a0071123121 | ||
082 | 0 | 0 |
_a658.848 _bC359 |
090 |
_c4548 _d4548 |
||
100 | _aCateora, Philip R. | ||
245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
250 |
_a11th ed. _bInternational ed. |
||
260 |
_aNew York : _bIrwin McGraw-Hill,c2002 _cc2002. |
||
300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
500 | _aInternational Edition. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational business enterprises. | |
700 | 1 | _aGraham, John L. | |
942 |
_cBB _k658.848C359 |
||
952 |
_3inv2010 _w2007-09-10 _p000005680 _r2012-04-05 _40 _00 _u5594 _bMAIN _m11 _10 _o658.848 CAT _d2009-09-07 _70 _cMAIN _yBB _s2012-03-26 _l7 _aMAIN |
||
999 |
_c4548 _d4548 |