000 | 00778nac a22001811u 4500 | ||
---|---|---|---|
008 | 100916t xxu||||| |||| 00| 0 eng d | ||
010 | _a 87011281 | ||
020 | _a0029465826 | ||
082 | 0 | 0 |
_a658.802 _bCOH |
100 |
_aCohen, William A., _919387 |
||
245 | 1 | 4 |
_aThe Practice of marketing Management : _banalysis, Planning, and Implementation / _cWilliam A. Cohen. |
260 |
_aNew York : _bMacmillan , _cc1988. |
||
300 |
_a1 v. (Various pagings) : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xManagement. _919388 |
|
942 |
_cBB _k658.802COH _2ddc |
||
952 |
_3inv2010 _w2007-09-10 _p000005681 _r2012-05-06 _40 _00 _u5593 _bMAIN _m1 _10 _o658.802 COH _d2009-09-07 _70 _cMAIN _yBB _s2012-02-13 _l1 _aMAIN |
||
999 |
_c4547 _d4547 |