000 00778nac a22001811u 4500
008 100916t xxu||||| |||| 00| 0 eng d
010 _a 87011281
020 _a0029465826
082 0 0 _a658.802
_bCOH
100 _aCohen, William A.,
_919387
245 1 4 _aThe Practice of marketing Management :
_banalysis, Planning, and Implementation /
_cWilliam A. Cohen.
260 _aNew York :
_bMacmillan ,
_cc1988.
300 _a1 v. (Various pagings) :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_919388
942 _cBB
_k658.802COH
_2ddc
952 _3inv2010
_w2007-09-10
_p000005681
_r2012-05-06
_40
_00
_u5593
_bMAIN
_m1
_10
_o658.802 COH
_d2009-09-07
_70
_cMAIN
_yBB
_s2012-02-13
_l1
_aMAIN
999 _c4547
_d4547