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010 _a 91035022
020 _a0070067570
082 0 0 _a658.84
_bB7868
090 _c4488
_d4488
100 _aBowersox, Donald J.
245 1 0 _aStrategic marketing channel management /
_cDonald J. Bowersox, M. Bixby Cooper.
260 _aNew York :
_bMcGraw-Hill,
_cc1992.
300 _axix, 488 p. :
_bill. ;
_c24 cm.
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references (p. 458-459) and index.
650 0 _aMarketing channels
_xManagement.
650 0 _aBusiness logistics.
650 0 _aPhysical distribution of goods.
700 1 _aCooper, M. Bixby.
942 _cBB
_k658.84B7868
952 _w2007-09-09
_p000005411
_r2007-09-09
_40
_00
_u5526
_bMAIN
_10
_o658.84 BOW
_d2008-09-07
_70
_cMAIN
_yBB
_aMAIN
999 _c4488
_d4488