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_a658.8 _bSTA |
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_aStanton, William J. _919383 |
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_aFundamentals of Marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
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| 300 |
_axxviii, 697 p. : _bco;. ill., col. maps ; _c27 cm. |
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| 490 |
_917111 _aMcGraw-Hill/Irwin series in marketing |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _919384 |
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| 700 | 1 |
_aEtzel, Michael J. _919385 |
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_aWalker, Bruce J. _919386 |
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