000 00563nac a22001451u 4500
008 150901b xxu||||| |||| 00| 0 eng d
082 _a658.82721
_bV269
100 _aVanAuken, Brad
245 _aThe brand management checklist :
_bproven tools and techniques for creating winning brands /
_cBrad VanAuken
260 _aLondon :
_bKogan Page, 2002.
_cc2002
300 _axv,316 p.
_bill;
_c25 cm.+
_e1 CD-Rom(4 3/4 in.)
650 _aBrand name products -- Marketing--Management.
_xManagement.
_2BUEsh
651 _2BUEsh
942 _cNB
_k658.82721V269
_2ddc
999 _c3910
_d3910