| 000 | 00944nac a22002171u 4500 | ||
|---|---|---|---|
| 010 | _a 2003028084 | ||
| 020 | _a0749441933 | ||
| 082 | 0 | 0 |
_a658.82701 _bB8253 |
| 090 |
_c3902 _d3902 |
||
| 100 | _aBraun, Thom, | ||
| 245 | 1 | 4 |
_aThe philosophy of branding : _bgreat philosophers think brands / _cThom Braun. |
| 260 |
_aLondon ; _bSterling, VA : _bKogan Page,2004 _c2004. |
||
| 300 |
_a192 p. ; _c19 cm. |
||
| 650 | 0 |
_aBrand name products _xPhilosophy. |
|
| 650 | 0 |
_aBusiness names _xPhilosophy. |
|
| 650 | 0 |
_aProduct management _xPhilosophy. |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2003028084.html |
| 856 | 4 | 1 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html |
| 942 |
_cBB _k658.82701B8253 |
||
| 952 |
_3inv2010 _w2007-08-05 _p000000166 _r2011-04-20 _40 _00 _u4786 _bMAIN _m7 _10 _o658.82701 BRA _d0005-08-07 _70 _cMAIN _yBB _s2011-03-28 _l5 _aMAIN |
||
| 999 |
_c3902 _d3902 |
||