000 01166pam a2200349 i 4500
001 019616091
003 EG-ScBUE
005 20220320094033.0
008 191113s2011 enka f bd 001 0 eng d
020 _z9781782368069
040 _aStDuBDS
_beng
_erda
_cStDuBDS
_dUk
_dEG-ScBUE
082 0 4 _a658.8
_222
_bPRI
245 0 0 _aPrinciples of marketing /
_cPhilip Kotler, Northwestern University [and three others]
250 _aArab world edition.
264 1 _aHarlow :
_bPearson Education,
_c2011.
300 _a1 volume (various pagings) :
_billustrations (colour) ;
_c28 cm.
336 _atext
_2rdacontent
_btxt
336 _astill image
_2rdacontent
_btxt
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
490 0 _aAlways learning
500 _aIncludes glossary.
500 _aIncludes Appendices.
504 _aIncludes bibliographical references and index.
650 7 _aMarketing.
_2BUEsh
653 _bBUSADM
_cMarch2022
655 _vReading book
_934232
700 1 _aKotler, Philip,
_cauthor.
942 _2ddc
_cBB
999 _c29865
_d29836