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008			210427s2022 nyu f b 001 0 eng d
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040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
043			_an-us---
082	0	4	_a324.730973 _222 _bFOW
100	1		_aFowler, Erika Franklin, _eauthor. _940653
245	1	0	_aPolitical advertising in the United States / _cErika Franklin Fowler, Michael M. Franz and Travis N. Ridout.
250			_aSecond edition.
264		1	_aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2022.
300			_axv, 182 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"First edition published by Westview Press, 2016"--T.p. verso.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society.
520			_a"Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending on ads. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising"-- _cProvided by publisher.
650		7	_aAdvertising, Political _zUnited States. _2BUEsh
650		7	_aTelevision in politics _zUnited States. _2BUEsh
650		7	_aPolitical campaigns _zUnited States. _2BUEsh
653			_bBUSBOL _cMarch2022
655			_vReading book _934232
700	1		_aFranz, Michael M., _d1976- _eauthor.
700	1		_aRidout, Travis N., _d1974- _eauthor.
776	0	8	_iOnline version: _aFowler, Erika Franklin. _tPolitical advertising in the United States _bSecond edition. _dNew York, NY : Routledge, Taylor & Francis Group, 2022 _z9781003165712 _w(DLC) 2021019157
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBB
999			_c29836 _d29807