000 | 00974nam a22003015a 4500 | ||
---|---|---|---|
005 | 20170906135610.0 | ||
008 | 160207t2005 nyua frb 001 0 eng d | ||
020 | _a0071111182 | ||
020 | _a0072537744 | ||
020 | _a0072956151 | ||
020 | _a9780072956153 | ||
040 |
_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.827 _bDUN _222 |
100 | 1 |
_aDuncan, Tom _q (Thomas R.) _93964 |
|
245 | 1 | 0 |
_aPrinciples of advertising & IMC / _bTom Duncan. |
246 | 3 | _aPrinciples of advertising and IMC | |
250 | _a2nd ed., International ed. | ||
260 |
_aNew York : _bMcGraw-Hill / Irwin, _cc.2005. |
||
300 |
_axxvii, 774 p. : _bill. (col) ; _c28 cm. |
||
490 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
500 | _aIncludes glossary. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 7 |
_aBranding (Marketing). _2BUEsh _910059 |
|
650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cFebruary2016 |
||
942 | _2ddc | ||
999 |
_c2922 _d2922 |