| 000 | 01724cam a22003974a 4500 | ||
|---|---|---|---|
| 999 |
_c29104 _d29075 |
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| 001 | 12591490 | ||
| 003 | EG-ScBUE | ||
| 005 | 20210426092448.0 | ||
| 008 | 011116t2002 caua f b 001 0 eng d | ||
| 020 | _a0761924345 (pbk. : alk. paper) | ||
| 020 | _a9780761924340 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
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| 082 | 0 | 4 |
_a658.8 _bKOT _222 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial marketing : _bimproving the quality of life / _cPhilip Kotler, Northwestern University, Ned Roberto, Asian Institute of Management, Nancy Lee, Social Marketing Services Inc. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aThousand Oaks, California : _bSage Publications, Inc., _c[2002] |
|
| 264 | 4 | _cc2002 | |
| 300 |
_axvi, 438 pages : _billustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aSocial marketing. _2BUEsh |
|
| 650 | 7 |
_aBehavior modification. _2BUEsh |
|
| 653 |
_bCOMAME _cApril2021 |
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| 655 |
_vReading book _934232 |
||
| 700 | 1 |
_aRoberto, Ned, _eauthor. |
|
| 700 | 1 |
_aLee, Nancy, _d1945- _eauthor. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2001007178-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBB |
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