000 01213 am a22003377a 4500
999 _c28747
_d28718
001 007453163
003 EG-ScBUE
005 20200920095235.0
008 940211r19941993enka f 001 0 eng d
020 _a1858050219 (pbk) :
020 _z9781858050218
040 _aUk
_beng
_erda
_cUk
_dEG-ScBUE
082 0 4 _a658.8
_bMOR
_222
100 1 _aMorden, Tony,‏
_d1946-
_eauthor.
_917663
245 1 0 _aElements of marketing /
_cAnthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK.
250 _aThird edition.
250 _aReprinted edition.
264 1 _aLondon :
_bDP Publications Ltd,
_c1994.
300 _avii,435 pages ;
_c24 cm
336 _atext
_2rdacontent
_btxt
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
500 _aIncludes appendices.
500 _aIncludes index.
650 7 _aMarketing.
_2BUEsh
653 _bBUSADM
_cSeptember2020
655 _vReading book
_934232
886 2 _2ukmarc
_a900
_b10
_aMorden
_hTony
_xSee
_aMorden, Anthony R.
_z100
942 _2ddc
_cBB