000 | 01213 am a22003377a 4500 | ||
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999 |
_c28747 _d28718 |
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001 | 007453163 | ||
003 | EG-ScBUE | ||
005 | 20200920095235.0 | ||
008 | 940211r19941993enka f 001 0 eng d | ||
020 | _a1858050219 (pbk) : | ||
020 | _z9781858050218 | ||
040 |
_aUk _beng _erda _cUk _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bMOR _222 |
100 | 1 |
_aMorden, Tony, _d1946- _eauthor. _917663 |
|
245 | 1 | 0 |
_aElements of marketing / _cAnthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK. |
250 | _aThird edition. | ||
250 | _aReprinted edition. | ||
264 | 1 |
_aLondon : _bDP Publications Ltd, _c1994. |
|
300 |
_avii,435 pages ; _c24 cm |
||
336 |
_atext _2rdacontent _btxt |
||
337 |
_aunmediated _2rdamedia _bn |
||
338 |
_avolume _2rdacarrier _bnc |
||
500 | _aIncludes appendices. | ||
500 | _aIncludes index. | ||
650 | 7 |
_aMarketing. _2BUEsh |
|
653 |
_bBUSADM _cSeptember2020 |
||
655 |
_vReading book _934232 |
||
886 | 2 |
_2ukmarc _a900 _b10 _aMorden _hTony _xSee _aMorden, Anthony R. _z100 |
|
942 |
_2ddc _cBB |