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_c28653 _d28624 |
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| 001 | 3856474 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200902123656.0 | ||
| 008 | 880801t19891989njua f b 000 0 eng d | ||
| 020 | _a013119108X | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _bCAS _222 |
| 245 | 0 | 0 |
_aCases in strategic marketing / _c[edited by] Linda E. Swayne, Peter M. Ginter. |
| 264 | 1 |
_aEnglewood Cliffs, New Jersey : _bPrentice Hall, _c[1989] |
|
| 264 | 4 | _cc1989 | |
| 300 |
_axxi, 728 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aMarketing _xDecision making _vCase studies. _2BUEsh |
|
| 650 | 7 |
_aMarketing _xManagement _vCase studies. _2BUEsh |
|
| 653 |
_bBUSADM _cAugust2020 |
||
| 700 | 1 |
_aSwayne, Linda E., _eeditor. |
|
| 700 | 1 |
_aGinter, Peter M., _eeditor. |
|
| 942 |
_2ddc _cBB |
||