| 000 | 01132cam a22003135i 4500 | ||
|---|---|---|---|
| 999 |
_c28614 _d28585 |
||
| 001 | 014527516 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200826150413.0 | ||
| 008 | 070108t20082008njua f b 001 0 eng d | ||
| 020 | _a9780137128273 (pbk.) | ||
| 020 | _a0137128274 (pbk.) | ||
| 035 | _a(OCoLC)77575083 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dUk _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bKOT _222 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. |
| 250 | _aTwelfth edition. | ||
| 264 | 1 |
_aUpper Saddle River, New York : _bPrentice Hall / Pearson Education, _c[2008] |
|
| 264 | 4 | _cc2008 | |
| 300 |
_a1 volume (various pagings) : _billustrations (chiefly color) ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 7 |
_aMarketing. _2BUEsh |
|
| 653 |
_bBUSADM _cAugust2020 |
||
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.). _eauthor. |
|
| 942 |
_2ddc _cBB |
||