000			01821cam a2200349 i 4500
999			_c28502 _d28473
001			17534437
003			EG-ScBUE
005			20200718154707.0
008			121119t2014 maua f b 001 0 eng d
020			_a9780205066728
020			_a0205066720
040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
082	0	4	_a659.2 _bBOB _222
100	1		_aBobbitt, Randy, _d1955- _eauthor. _923268
245	1	0	_aDeveloping the public relations campaign : _ba team-based approach / _cRandy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.
250			_aThird edition.
264		1	_aBoston : _bPearson, _c[2014]
264		4	_cc2014
300			_axvii, 238 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.
650		7	_aPublic relations. _2BUEsh
653			_bCOMAME _cJuly2020
655			_vReading book _934232
700	1		_aSullivan, Ruth, _d1955- _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBB