000 01299cam a2200337 i 4500
999 _c28489
_d28460
001 18655190
003 EG-ScBUE
005 20200716142341.0
008 150611t2016 mdua f b 001 0 eng d
020 _a9781442251533 (pbk : alk. paper)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dEG-ScBUE
082 0 4 _a658.872
_bQUE
_222
100 1 _aQuesenberry, Keith A.,
_d1971-
_eauthor.
245 1 0 _aSocial media strategy :
_bmarketing and advertising in the consumer revolution /
_cKeith A. Quesenberry.
264 1 _aLanham, Maryland :
_bRowman & Littlefield,
_c[2016]
264 4 _cc2016
300 _axv, 239 pages :
_bilustrations ;
_c26 cm
336 _atext
_2rdacontent
_btxt
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
504 _aIncludes bibliographical references and index.
650 7 _aInternet marketing.
_2BUEsh
650 7 _aInternet advertising.
_2BUEsh
650 7 _aSocial media.
_2BUEsh
650 7 _aInternet in public relations.
_2BUEsh
653 _bCOMAME
_cJuly2020
655 _vReading book
_934232
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBB