| 000 | 01635cam a22003135i 4500 | ||
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| 999 |
_c28474 _d28445 |
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| 001 | 17387112 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200806112230.0 | ||
| 008 | 120716s2013 enka f b 001 0 eng d | ||
| 020 | _a9780273727644 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
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| 082 | 0 | 4 |
_a658.8 _bBRA _222 |
| 100 | 1 |
_aBrassington, Frances, _eauthor. _932667 |
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| 245 | 1 | 0 |
_aEssentials of marketing / _cFrances Brassington, Principal Lecturer, Oxford Brookes University, Stephen Pettitt, Former Deputy Vice Chancellor, University of Bedfordshire and Marketing Consultant. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson Education Limited, _c2013. |
|
| 300 |
_axvi, 608 pages : _billustrations (color) ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aMarketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing. | |
| 650 | 7 |
_aMarketing. _2BUEsh |
|
| 653 |
_bCOMAME _cJuly2020 |
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| 655 |
_vReading book _934232 |
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| 700 | 1 | _aPettitt, Stephen. | |
| 856 | 4 | 2 |
_3Online resources _uhttps://www.pearson.com/uk/educators/higher-education-educators.html |
| 942 |
_2ddc _cBB |
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