000 01109cam a22003255i 4500
999 _c28472
_d28443
001 13663776
003 EG-ScBUE
005 20200805145810.0
008 040723s2003 enka f b 001 0 eng d
020 _a0273655051
020 _a9780273655053
035 _a(OCoLC)ocm50782317
040 _aUKM
_beng
_erda
_cUKM
_dOCLCQ
_dDLC
_dEG-ScBUE
082 0 4 _a658.827
_bRIE
_222
100 1 _aRiezebos, H. J.,
_d1960-
_eauthor.
245 1 0 _aBrand management /
_cRik Riezebos with Bas Kist and Gert Kootstra.
264 1 _aHarlow, England :
_bPrentice Hall / Pearson Education Limited,
_c2003.
300 _axvi, 331 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 7 _aProduct management.
_2BUEsh
653 _bCOMAME
_cJuly2020
655 _vReading book
_934232
700 1 _aKist, Bas,
_eauthor.
700 1 _aKootstra, Gert,
_eauthor.
942 _2ddc
_cBB