000			02575cam a22003615i 4500
999			_c28424 _d28395
001			2018040810
003			EG-ScBUE
005			20200812105219.0
008			180906t20202020caua f b 001 0 eng d
020			_a9781544371863
040			_aDLC _beng _erda _cDLC _dOCLCO _dYDX _dOCLCF _dER0 _dYDX _dEG-ScBUE
082	0	4	_a658.8 _bLEE _222
100	1		_aLee, Nancy, _d1945- _eauthor.
245	1	0	_aSocial marketing : _bbehavior change for social good / _cNancy R. Lee, University of Washington and Social Marketing Services, Inc., Philip Kotler, Kellogg School of Management, Northwestern University.
250			_aSixth Edition.
250			_aInternational student edition.
264		1	_aThousand Oaks, California : _bSAGE Publications, _c[2020]
264		4	_cc2020
300			_a1 volume (various pagings) ; _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the authors' Social marketing, [2016].
504			_aIncludes bibliographical references and index.
505	0		_aDefining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, frameworks -- Steps 1 & 2 social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Behavior objectives and target goals -- Step 5: audience insights -- Crafting a desired positioning -- Product: creating a product platform -- Price: determining incentives and disincentives -- Place: making access convenient and pleasant -- Promotion: deciding on messages, messengers, and creative strategies -- Promotion: selecting communication channels -- Monitoring and evaluation -- Budget and funding plans -- Implementation and sustaining behaviors plans -- Epilogue -- Appendix a: social marketing planning worksheets -- Appendix b: sample social marketing plans -- Appendix c: additional planning models -- Appendix d: social marketing resources -- Appendix e: history annex -- Appendix f: courses -- Appendix g: international social marketing association?s academic competencies -- References -- Index.
650		7	_aSocial marketing. _2BUEsh
650		7	_aBehavior modification. _2BUEsh
653			_bCOMAME _cJuly2020
655			_vReading book _934232
700	1		_aKotler, Philip, _eauthor.
942			_2ddc _cBB
949			_tNONCIRC _l_ULDEMAND _mI-UNIVLIB _o.PUBLIC. Books on Demand service for IUPUI University Library users only _o.PUBLIC. Click the “Get this for IUPUI” button to submit a request.