000			01941cam a22003494a 4500
999			_c28423 _d28394
001			14061171
003			EG-ScBUE
005			20200805102612.0
008			050802t2006 caua f b 001 0 eng d
020			_a9781412916349 (pbk.)
040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
082	0	4	_a361.00688 _bAND _222
100	1		_aAndreasen, Alan R., _d1934- _eauthor. _932696
245	1	0	_aSocial marketing in the 21st century / _cAlan R. Andreasen, Georgetown University.
264		1	_aCalifornia : _bSage Publications, Inc., _c[2006]
264		4	_cc2006
300			_axi, 264 pages : _billustrations ; _c24 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
650		7	_aSocial marketing. _2BUEsh
653			_bCOMAME _cJuly2020
655			_vReading book _934232
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0517/2005022466.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBB