000 | 01486cam a22003138i 4500 | ||
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_c28411 _d28382 |
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001 | 19618557 | ||
003 | EG-ScBUE | ||
005 | 20200705092901.0 | ||
008 | 170502s2018 nyua f b 001 0 eng d | ||
020 | _a9781138695443 (pbk) | ||
040 |
_aDLC _beng _erda _cDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a659.144 _bJUS _222 |
100 | 1 |
_aJuska, Jerome M., _eauthor. |
|
245 | 1 | 0 |
_aIntegrated marketing communication : _badvertising and promotion in a digital world / _cJerome M. Juska. |
264 | 1 |
_aNew York, NY ; _aMilton Park, Abingdon, Oxon : _bRoutledge, Taylor and Francis Group, _c2018. |
|
300 |
_axix, 230 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aWhat is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. | |
650 | 7 |
_aInternet advertising. _2BUEsh |
|
650 | 7 |
_aInternet marketing. _2BUEsh |
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653 |
_bCOMAME _cJuly2020 |
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655 |
_vReading book _934232 |
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906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBB |