| 000 | 02318cam a22003495i 4500 | ||
|---|---|---|---|
| 999 |
_c28397 _d28368 |
||
| 001 | 20788673 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200322135306.0 | ||
| 008 | 181220s2019 enka f b 001 0 eng d | ||
| 020 | _z9781292234977 | ||
| 040 |
_aDLC _beng _erda _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _bFIL _222 |
| 100 | 1 |
_aFill, Chris, _eauthor. _912692 |
|
| 245 | 1 | 0 |
_aMarketing communications : _btouchpoints, sharing and disruption / _cChris Fill and Sarah Turnbull. |
| 250 | _aEighth Edition. | ||
| 264 | 1 |
_aHarlow : _bPearson Education, _c2019. |
|
| 300 |
_axli, 775 pages : _billustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aRevised edition of Marketing communications, 2016. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer behaviour -- How does marketing communications work? -- Managing marketing communications -- Marketing communications : strategies and planning -- Marketing communications : objectives and positioning -- The communications industry : structure, operations and finance -- Evaluation and metrics -- Branding and marketing communications -- Integrated marketing communications -- The marketing communications mix -- Advertising : role, forms and strategy -- Public relations : principles and practice -- Sponsorship -- Direct marketing and personal selling -- Sales promotion, field marketing and brand experience -- Brand placement, exhibitions, packaging and licensing -- Messages and creativity -- Media: principles and practice -- Digital and other interactive media -- Media planning in a digital age -- Author index -- Subject index. | |
| 650 | 7 |
_aCommunication in marketing. _2BUEsh |
|
| 650 | 7 |
_aMarketing channels. _2BUEsh |
|
| 650 | 7 |
_aSales promotion. _2BUEsh |
|
| 650 | 7 |
_aBranding (Marketing) _2BUEsh _910059 |
|
| 653 |
_bCOMAME _bBUSADM _cMarch2020 |
||
| 655 |
_vText book _933728 |
||
| 700 | 1 |
_aTurnbull, Sarah, _cDr., _eauthor. _94950 |
|
| 942 |
_2ddc _cBB |
||