000			02191cam a22003135i 4500
999			_c28388 _d28359
001			016801472
003			EG-ScBUE
005			20200322104809.0
008			140718r20142011enk f b 001 0 eng d
020			_a9781138008946 (pbk.)
040			_aStDuBDS _beng _erda _cStDuBDS _dUk _dEG-ScBUE
082	0	4	_a658.802 _bEVO _222
245	0	4	_aThe evolution of integrated marketing communications : _bthe customer-driven marketplace / _cedited by Don Schultz, Charles H. Patti, and Philip J. Kitchen.
264		1	_aAbingdon, Oxon ; _aNew York : _bRoutledge / Taylor & Francis, _c2014.
300			_aviii, 134 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aOriginally published: 2011.
520			_a"This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications."--Publisher's website.
650		7	_aCommunication in marketing. _2BUEsh
650		7	_aCustomer services. _2BUEsh
653			_bCOMAME _bBUSADM _cMarch2020
655			_vText book _933728
700	1		_aSchultz, Don E., _eeditor.
700	1		_aPatti, Charles H., _eeditor.
700	1		_aKitchen, Philip J., _eeditor. _96998
942			_2ddc _cBB