000			02089pam a2200325 a 4500
999			_c28375 _d28346
001			015678894
003			EG-ScBUE
005			20200319102447.0
008			101021s2011 enka f b 000 0 eng d
020			_a9780857244475 (hbk.)
040			_aStDuBDS _beng _erda _cStDuBDS _dUk _dEG-ScBUE
082	0	4	_a382.6091724 _bINT _222
245	0	0	_aInternational marketing : _bemerging markets / _cedited by Shaoming Zou, University of Missouri, Columbia, MO, USA and Peking University, Beijing, China, Huifen Fu, University of International Business and Economics, Beijing, China.
250			_aFirst edition.
264		1	_aBingley, UK : _bEmerald Group Publishing Limited, _c2011.
300			_axiv, 307 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
490	0		_aAdvances in international marketing ; _vvolume 21
504			_aIncludes bibliographical references.
520			_aThe global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
540			_aCurrent Copyright Fee: GBP23.40 _c0 _5Uk
650		7	_aExport marketing. _2BUEsh
653			_bCOMAME _cMarch2020
655			_vText book _933728
700	1		_aZou, Shaoming, _eeditor.
700	1		_aFu, Huifen, _eeditor. _929534
942			_2ddc _cTXT