| 000 | 02534nam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c28374 _d28345 |
||
| 001 | 017078329 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200319101122.0 | ||
| 008 | 141201s2015 enka f b 000 0 eng d | ||
| 020 | _a9781784414481 (hardback) | ||
| 035 | _a(OCoLC)903483462 | ||
| 040 |
_aCDX _beng _erda _cCDX _dUk _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.848 _bENT _222 |
| 245 | 0 | 0 |
_aEntrepreneurship in international marketing / _cedited by Shaoming Zou, University of Missouri, USA, Hui Xu, Nankai University, China, Linda Hui Shi, University of Victoria, Canada. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aBingley, UK : _bEmerald Group Publishing Limited, _c2015. |
|
| 300 |
_axviii, 320 pages : _billustrations (black and white) ; _c24 cm. |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 490 | 0 |
_aAdvances in international marketing ; _vvolume 25 |
|
| 500 | _aIncludes appendix. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aThe latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, those papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behavior of FDI firms | ||
| 540 |
_aCurrent Copyright Fee: GBP23.40 _c0 _5Uk |
||
| 650 | 7 |
_aExport marketing. _2BUEsh |
|
| 650 | 7 |
_aEntrepreneurship. _2BUEsh |
|
| 653 | 1 |
_aMarketing research _bCOMAME _cMarch2020 |
|
| 653 | 1 | _aCIMaR | |
| 655 |
_vReading book _934232 |
||
| 700 | 1 |
_aZou, Shaoming, _eeditor. |
|
| 700 | 1 |
_aXu, Hui, _d1967- _eeditor. |
|
| 700 | 1 |
_aShi, Linda Hui, _d1976- _eeditor. |
|
| 942 |
_2ddc _cBB |
||
| 945 | _aAdvances in international marketing, ISSN 1474-7979 ; vol 25 2015 | ||