000 | 01415cam a22003735i 4500 | ||
---|---|---|---|
999 |
_c28161 _d28132 |
||
003 | EG-ScBUE | ||
005 | 20200220134701.0 | ||
008 | 080129t20182018nyua f b 001 0 eng d | ||
020 | _a9781260083521 | ||
020 | _a1260083527 | ||
040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bZEI _222 |
100 | 1 |
_aZeithaml, Valarie A., _eauthor. _912207 |
|
245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. |
250 | _aSeventh edition. | ||
250 | _aInternational student edition. | ||
264 | 1 |
_aNew York : _bMcGraw-Hill Education, _c[2018] |
|
264 | 4 | _cc2018 | |
300 |
_axxviii, 514 pages : _billustrations ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aService industries _xMarketing. _2BUEsh _912208 |
|
650 | 7 |
_aCustomer services. _2BUEsh _912209 |
|
650 | 7 |
_aMarketing. _2BUEsh _912210 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cFebruary2020 |
||
655 |
_vText book _933728 |
||
700 | 1 |
_aBitner, Mary Jo, _eauthor. _912211 |
|
700 | 1 |
_aGremler, Dwayne D., _eauthor. _912212 |
|
942 |
_2ddc _cBB |