| 000 | 01255nam a22002895i 4500 | ||
|---|---|---|---|
| 999 |
_c28141 _d28112 |
||
| 003 | EG-ScBUE | ||
| 005 | 20200218115831.0 | ||
| 008 | 200218s2018 enka f b 001 0 eng d | ||
| 020 | _a9781838679309 | ||
| 040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.83 _bMAS _222 |
| 245 | 0 | 0 |
_aMastering market analytics : _bbusiness metrics - practice and application / _cedited by Robert Kozielski, University of Lodz, Poland. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aBingley, UK : _bEmerald Publishing Limited, _c2018. |
|
| 300 |
_axvi, 426 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aIn Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes. | ||
| 650 | 7 |
_aMarketing research. _2BUEsh |
|
| 650 | 7 |
_aMarketing. _2BUEsh |
|
| 653 |
_bCOMAME _cFebruary2020 |
||
| 700 | 1 |
_aKozielski, Robert, _eeditor. _912359 |
|
| 942 |
_2ddc _cBB |
||