000 02660cam a22003615i 4500
999 _c28074
_d28045
001 018586815
003 EG-ScBUE
005 20200213143657.0
008 161208t20182018enka f b 001 0 eng d
020 _z1292222697
020 _z9781292222691
040 _aIDEBK
_beng
_erda
_cIDEBK
_dOCLCO
_dUk
_dEG-ScBUE
082 0 4 _a659.1
_bCLO
_222
100 1 0 _aClow, Kenneth E.,
_eauthor.
_919992
245 1 0 _aIntegrated advertising, promotion, and marketing communications /
_cKenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
250 _aEighth edition.
250 _aGlobal edition.
264 1 _aHarlow, England :
_bPearson Education Limited,
_c[2018]
264 4 _cc2018
300 _a510 pages :
_billustrations (color) ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
520 _aFor advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
650 0 _aCommunication in marketing.
650 7 _aAdvertising.
_2BUEsh
653 _bCOMAME
_cFebruary2020
655 4 _aElectronic books.
700 1 _aBaack, Donald,
_eauthor.
_919995
942 _2ddc
_cBB