000			02108cam a2200361 i 4500
999			_c28050 _d28021
001			20703327
003			EG-ScBUE
005			20200212105645.0
008			181012s2019 nyu f b 001 0 eng d
020			_a9781138583696
040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
082	0	4	_a658.11 _bALL _222
100	1		_aAllen, Jonathan P., _eauthor.
245	1	0	_aDigital entrepreneurship / _cJonathan P. Allen.
264		1	_aNew York ; _aMilton Park, Abingdon, Oxon : _bRoutledge, Taylor & Francis Group, _c2019.
300			_ax, 249 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes appendices.
504			_aIncludes bibliographical references and index.
520			_aTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com
650		7	_aInformation technology _xEconomic aspects. _2BUEsh
650		7	_aEntrepreneurship. _2BUEsh
650		7	_aInternet service providers. _2BUEsh
650		7	_aNew business enterprises. _2BUEsh
653			_bBUSADM _cFebruary2020
655			_vReading book _934232
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBB