| 000 | 02454cam a22003975i 4500 | ||
|---|---|---|---|
| 999 |
_c28032 _d28003 |
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| 001 | 12773814 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200211105632.0 | ||
| 008 | 020514t20032003nyua f b 001 0 eng d | ||
| 020 | _a1572307021 (pbk.) | ||
| 020 | _a9781572307025 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a808 _bSTI _222 |
| 100 | 1 |
_aStiff, James B. _q(James Brian), _eauthor. |
|
| 245 | 1 | 0 |
_aPersuasive communication / _cJames B. Stiff, Paul A. Mongeau. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aNew York : _bThe Guilford Press, _c[2003] |
|
| 264 | 4 | _cc2003 | |
| 300 |
_axv, 351 pages : _billustrations ; _c23 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aPublisher's description: Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses. | ||
| 650 | 0 | _aPersuasion (Rhetoric) | |
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 7 |
_aAttitude (Psychology) _2BUEsh |
|
| 653 |
_bCOMAME _cFebruary2020 |
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| 700 | 1 |
_aMongeau, Paul A., _eauthor. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/guilford051/2002007093.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy034/2002007093.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0612/2002007093-b.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0651/2002007093-s.html |
| 942 |
_2ddc _cBB |
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