| 000 | 01505cam a22003258i 4500 | ||
|---|---|---|---|
| 999 |
_c28007 _d27978 |
||
| 001 | 19618557 | ||
| 003 | EG-ScBUE | ||
| 005 | 20200210091940.0 | ||
| 008 | 170502s2018 nyu f b 001 0 eng d | ||
| 020 | _a9781138695443 (pbk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a659.144 _bJUS _222 |
| 100 | 1 |
_aJuska, Jerome M., _eauthor. |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _badvertising and promotion in a digital world / _cJerome M. Juska. |
| 264 | 1 |
_aNew York, NY ; _aMilton Park, Abingdon, Oxon : _bRoutledge, Taylor and Francis Group, _c2018. |
|
| 300 |
_axix, 230 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. | |
| 650 | 7 |
_aInternet advertising. _2BUEsh _932689 |
|
| 650 | 7 |
_aInternet marketing. _2BUEsh |
|
| 653 |
_bCOMAME _cFebruary2020 |
||
| 655 | _vReading book | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBB |
||