| 000 | 02537cam a22003735i 4500 | ||
|---|---|---|---|
| 999 |
_c27929 _d27900 |
||
| 001 | 17228212 | ||
| 003 | EG-ScBUE | ||
| 005 | 20191221110524.0 | ||
| 008 | 120327s2012 nyu f b 001 0 eng d | ||
| 020 | _a9780230338333 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a659.2 _bSEI _222 |
| 100 | 1 |
_aSeitel, Fraser P., _eauthor. _910112 |
|
| 245 | 1 | 0 |
_aRethinking reputation : _bhow PR trumps marketing and advertising in the new media world / _cFraser P. Seitel, John Doorley. |
| 264 | 1 |
_aNew York : _bPalgrave Macmillan, _c2012. |
|
| 300 |
_ax, 235 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation. | |
| 520 | _a"Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends--for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world."--Publisher description. | ||
| 650 | 7 |
_aPublic relations. _2BUEsh |
|
| 650 | 7 |
_aPublicity. _2BUEsh |
|
| 650 | 7 |
_aInternet in public relations. _2BUEsh |
|
| 650 | 7 |
_aInternet in publicity. _2BUEsh |
|
| 650 | 7 |
_aReputation. _2BUEsh |
|
| 650 | 7 |
_aCorporate image. _2BUEsh _937516 |
|
| 650 | 7 |
_aSocial media. _2BUEsh _932891 |
|
| 653 |
_bBUSADM _bCOMAME _cDecember2019 |
||
| 700 | 1 |
_aDoorley, John, _eauthor. |
|
| 942 |
_2ddc _cBB |
||