000			01667cam a22003615i 4500
999			_c27926 _d27897
001			16001299
003			EG-ScBUE
005			20191221101112.0
008			091130t20112011maua f 001 0 eng d
020			_a9781435456525 (pbk.)
020			_a1435456521 (pbk.)
035			_a(OCoLC)ocn665139600
040			_aUKM _beng _erda _cUKM _dYDXCP _dSINLB _dBWX _dIUA _dDLC _dEG-ScBUE
082	0	4	_a658.872 _bAGR _222
100	1		_aAgresta, Stephanie, _eauthor.
245	1	0	_aPerspectives on social media marketing / _cStephanie Agresta, B. Bonin Bough.
264		1	_aBoston. MA. : _bCourse Technology / Cengage Learning, _c[2011]
264		4	_cc2011
300			_axx, 278 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aGet both sides of the story
500			_aIncludes index.
520			_aThis book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
650		7	_aInternet marketing. _2BUEsh
650		7	_aSocial media _xEconomic aspects. _2BUEsh _934831
650		7	_aOnline social networks _xEconomic aspects. _2BUEsh _934832
653			_bCOMAME _bBUSADM _cDecember2019
700	1		_aBough, B. Bonin. _eauthor.
942			_2ddc _cBB