000			02007cam a22003135i 4500
999			_c27732 _d27703
001			19481900
003			EG-ScBUE
005			20191104145431.0
008			170206s2017 nyua f b 001 0 eng d
020			_a9781138689121 (pbk)
040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
082	0	4	_a302.23072 _bROS _222
100	1		_aRosenberry, Jack, _eauthor.
245	1	0	_aApplied mass communication theory : _ba guide for media practitioners / _cJack Rosenberry and Lauren A. Vicker.
250			_aSeond edition.
264		1	_aNew York ; _aLondon : _bRoutledge / Taylor & Francis Group, _c2017.
300			_axiv, 296 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_aApplied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
650		7	_aMass media _xResearch. _2BUEsh _939559
650		7	_aMass media _xPhilosophy. _2BUEsh
653			_bCOMAME _cNovember2019
655			_vReading book
700	1		_aVicker, Lauren A., _d1953- _eauthor.
942			_2ddc _cBB