000 01187cam a22003255i 4500
999 _c27729
_d27700
001 019195455
003 EG-ScBUE
005 20191104135551.0
008 181228t2020 caua f b 001 0 eng d
020 _a9781544371740
040 _aUk
_beng
_erda
_cUk
_dEG-ScBUE
082 0 4 _a302.23072
_bBER
_222
100 1 _aBerger, Arthur Asa,
_d1933-
_eauthor.
_938326
245 1 0 _aMedia and communication research methods :
_ban introduction to qualitative and quantitative approaches /
_cArthur Asa Berger.
250 _aFifth edition.
250 _aInternational student edition.
264 1 _aThousand Oaks, Calif. ;
_aLondon :
_bSAGE Publications,
_c[2020]
264 4 _cc2020
300 _axix, 463 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Not for sale in the United States & Canada"-- cover page.
504 _aIncludes bibliographical references and index.
650 7 _aMass media
_xResearch
_xMethodology.
_2BUEsh
650 7 _aCommunication
_xResearch
_xMethodology.
_2BUEsh
653 _bCOMAME
_cNovember2019
655 _vReading book
942 _2ddc
_cBB