| 000 | 01391cam a22003375a 4500 | ||
|---|---|---|---|
| 999 |
_c27380 _d27351 |
||
| 001 | 17597502 | ||
| 005 | 20190415130001.0 | ||
| 008 | 130122t2015 maua frb 001 0 eng d | ||
| 010 | _a 2013931083 | ||
| 020 | _a9781133434801 (paperback) | ||
| 020 | _a1133434800 (paperback) | ||
| 035 | _a(OCoLC)ocn889726511 | ||
| 040 |
_aAU@ _beng _cAU@ _dOCLCO _dIXA _dYDXCP _dOCLCF _dNKT _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a659.113 _bPAR _222 |
| 100 | 1 | _aParente, Donald. | |
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente, Kirsten L. Strausbaugh-Hutchinson. |
| 246 | 3 | 0 | _aGuide to marketing communication plans |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bCengage Learning, _cc.2015. |
||
| 300 |
_axxiii, 401 p. : _bill. ; _c23 cm. |
||
| 500 | _aPrevious edition : 2006. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. | ||
| 650 | 7 |
_aAdvertising campaigns. _2BUEsh |
|
| 650 | 7 |
_aCommunication in marketing. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bCOMAME _cApril2019 |
||
| 655 | _vText book | ||
| 700 | 1 | _aStrausbaugh-Hutchinson, Kirsten L. | |
| 942 | _2ddc | ||