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010			_a 2005936424
020			_a0324321430
082	0	0	_a658.8 _bSh629
090			_c2156 _d2156
100			_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a7th ed.
260			_aMason, OH : _bThomson/South-Western,2007 _c2007.
300			_axxii, 629 p. : _bill. ; _c29 cm.
500			_aRev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
942			_cBB _k658.8 SHI
952			_w2007-02-12 _p000002118 _v352.00 _r2012-02-13 _40 _00 _u2888 _bMAIN _m7 _10 _o658.8 SHI _d2012-02-07 _70 _cMAIN _2ddc _yBB _s2011-09-26 _l10 _aMAIN
999			_c2156 _d2156