000			01243nac a22002651u 4500
008			110630s2006 nyu|||||r|||| 001 0 eng d
010			_a 2004065542
020			_a0072828803
020			_a9780072828801
082	0	0	_a658.8 _bKER _222
245	0	0	_aMarketing / _cRoger A. Kerin ... [et al.].
250			_a8th ed.
260			_aNew York : _bMcGraw-Hill/Irwin,2006. _c2006
300			_axlvi, 733 p. : _bcol. ill., col. maps ; _c29 cm. + _e1 CD-ROM (4 3/4 in.)
490			_917111 _aMcGraw-Hill/Irwin Series in Marketing
504			_aIncludes bibliographical references (p. 673-700) and indexes.
650		0	_aMarketing. _925985
653			_bBus
700	1		_aKerin, Roger A. _925986
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
942			_cBB _k658.8 KER _2ddc
952			_3inv2010 _w2007-03-01 _p000001407 _r2011-04-12 _40 _00 _u3550 _bMAIN _10 _o658.8 MAR _d0001-03-07 _70 _cMAIN _yBB _s2011-04-07 _l3 _aMAIN
952			_w2011-06-30 _p000006813 _r2011-06-30 _40 _epurchase _00 _u25565 _bMAIN _10 _o658.8 MAR _d2011-06-30 _8 _70 _cAV _2ddc _yCDB _aMAIN
999			_c2726 _d2726