000			02262nam a22002535a 4500
999			_c27253 _d27224
005			20190319100507.0
008			190319s2018 orua frb 000 0 eng d
020			_a9780692949221
040			_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE
082	0	4	_a658.1141 _bMAY _222
100	1		_aMaynard, Wendy.
245	1	0	_aMarketing from the inside out : _btransformational growth for purpose-driven leaders / _cWendy Maynard & Shawn Busse.
250			_a1st ed.
260			_aPortland, OR : _bKinesis, _cc.2018.
300			_axiii, 276 p. : _bill. ; _c24 cm.
520			_aIN THE SHADOW OF THE GREAT RECESSION, amidst the wreckage of global capitalism, two entrepreneurs asked a simple question: What if there was a better way to grow a business? One that would cost less money, produce lasting results, and—most importantly—provide purpose-driven leaders with a way to do good in the world? Thus began the journey of Shawn Busse and Wendy Maynard, as they set out to build a system of marketing and cultural alignment that would revolutionize the way business owners think about growth. Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation. Throughout this book you’ll hear story after story of businesses that have built their own marketing and cultural foundation “from the inside out”—and the two marketing pros share all the real-world lessons learned along the way. Through the MARKETING FROM THE INSIDE OUT ® process, you’ll learn how to: • Connect the dots between your Mission, Vision, and Values and sustainable growth • Hone your core purpose with a One-Word Missi on™ • Shift your emphasis from “more clients” to “Dream Clients” • Reduce employee turnover and grow your talent pool • Differentiate your company, even in a crowded marketplace • Build an effective and actionable marketing plan
650		7	_aNew business enterprises. _2BUEsh
650		7	_aMarketing. _2BUEsh
651			_2BUEsh
653			_bBUSADM _bBUSECO _bGGEN _cMarch2019
655			_vReading book
700	1		_aBusse, Shawn.
942			_2ddc