| 000 | 01132cam a22003135a 4500 | ||
|---|---|---|---|
| 999 |
_c27022 _d26994 |
||
| 001 | 18836900 | ||
| 005 | 20181121125224.0 | ||
| 008 | 151029t2016 njua frb 001 0 eng d | ||
| 010 | _a 2015039978 | ||
| 020 | _a9781119238720 (pbk. : alk. paper) | ||
| 020 | _a9781119222019 (evalc) | ||
| 020 | _a9781119355274 | ||
| 040 |
_aDLC _beng _cDLC _dDLC _dEG-ScBUE |
||
| 042 | _apcc | ||
| 082 | 0 | 4 |
_a658.83 _bMAR _222 |
| 245 | 0 | 0 |
_aMarketing research / _cDavid A. Aaker... [et al.]. |
| 250 | _a12th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc.2016. |
||
| 300 |
_axxiii, 732 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aMarketing Research prepares marketing students to make data driven business decisions. | ||
| 650 | 7 |
_aMarketing research. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cNovember2018 |
||
| 655 | _vReading book | ||
| 700 | 1 |
_aAaker, David A. _910057 |
|
| 776 | 0 | 8 |
_iOnline version: _aAaker, David A., author. _tMarketing research _bTwelfth edition. _dHoboken, NJ : John Wiley & Sons, Inc., [2016] _z9781119236085 _w(DLC) 2015042858 |
| 942 | _2ddc | ||