000			01637cam a22003135a 4500
999			_c26920 _d26892
001			16015567
005			20181031130832.0
008			091210s2015 enka frb 001 0 eng d
010			_a 2009048088
020			_a9780765615473
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
043			_an-us---
082	0	4	_a306.3 _bHOV _222
100	1		_aHovland, Roxanne. _941858
245	1	0	_aAdvertising, society, and consumer culture / _cRoxanne Hovland and Joyce M. Wolburg.
260			_aOxon ; _aNew York : _bRoutledge / Taylor & Francis, _c2015.
300			_aix, 197 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 173-186) and index.
505			_tAdvertising as an institution of consumer culture -- _tEvolution of American society -- _tPerspectives for understanding advertising -- _tThe behind-the-scenes power of advertising -- _tCrossing international borders -- _tConsumer protection and competition -- _tDoing the right thing when we don't know what "right" is -- _tConcluding comments on advertising and consumer culture.
520			_aSuitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
650		7	_aAdvertising _xSocial aspects _zUnited States. _2BUEsh
650		7	_aConsumption (Economics) _xSocial aspects _zUnited States. _2BUEsh
650		7	_aConsumer behavior _zUnited States. _2BUEsh
651			_2BUEsh
653			_bCOMAME _cOctober2018
655			_vReading book
700	1		_aWolburg, Joyce Marie. _941859
942			_2ddc