| 000 | 00950nam a22002775a 4500 | ||
|---|---|---|---|
| 006 | a||||f ||z| 00| 0 | ||
| 008 | 100923t2005 n a|||fr|||| 001 0 eng d | ||
| 010 | _a 2004057256 | ||
| 020 | _a0131419293 | ||
| 020 | _a9780131419292 | ||
| 040 |
_aEG-ScBuE _beng _cEG-ScBuE |
||
| 082 | 0 | 4 |
_a658.812 _bRUS _222 |
| 100 | 1 |
_aRust, Roland T. _919846 |
|
| 245 | 1 | 0 |
_aCustomer Equity Management / _cRoland T. Rust, Katherine N. Lemon, Das Narayandas. |
| 260 |
_aUpper Saddle River : _bPearson/Prentice Hall, _cc.2005. |
||
| 300 |
_axxii, 552 p. : _bill. ; _c24 cm+ _eCD ROM. |
||
| 500 | _aIndex : p. 541-552. | ||
| 504 | _aIncludes bibliographical references. | ||
| 590 | _ayassmeen ashraf | ||
| 650 | 0 |
_aCustomer equity _xManagement. _919847 _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bENGGEN _cAugust2015 |
||
| 700 | 1 |
_aLemon, Katherine N. _q(Katherine Newell) _919848 |
|
| 700 | 1 |
_aNarayandas, Das. _919849 |
|
| 942 |
_cBB _k658.812 RUS _2ddc |
||
| 999 |
_c2692 _d2692 |
||